Appbar – Brand Identity System
● Challenge, Process & Solution: Designed a flexible identity system for a creative collective. The process began with concept exploration and brainstorming in Miro to define the brand’s core direction. Using Figma, a scalable visual logic was built around grids, typography hierarchies, and compositional modules to ensure visual consistency across digital and physical touchpoints. ● Impact: Strengthened the brand’s adaptability and coherence across formats through modular, system-first design thinking. ● Tools: Figma, Illustrator, Miro ● Keywords: Modular identity, scalable design, brand systems, visual architecture, strategic design thinking
You may also like
Editorial – UN Migration
2021
Traffic Act I – Wind Field
2023
Sinestesia - Sensorial Estimulation Festival
2017
Porsche Taycan Campaign Launch
2021
Porsche LATAM – Art Direction
2021
Traffic (Series)
2023
Warner Music – Visual Assets & Motion
2021
Photo series
2016
Exhibition "40 years after the coup"
2016
Art and Editorial - Y dónde están los ladrones?
2021