Traffic Act I – Wind Field

● Challenge, Process & Solution: Developed an experimental visual narrative blending motion, choreography, and emotional storytelling for the first act of the broader Traffic series. The process began with building and photographing a physical set design focused on curated objects and symbolic compositions. These images formed the raw base for further conceptual work. Using prompt-based workflows with ChatGPT and Claude, the narrative arc, tone of voice, and conceptual framework were refined. Midjourney was used for early-stage moodboards and rapid prototyping, while the final visuals were crafted in Photoshop and animated in After Effects to create a set of dynamic media assets. ● Impact: Opened new narrative pathways through hybrid motion and AI-assisted ideation grounded in physical scenography. ● Tools: ChatGPT, Claude, Midjourney, Photoshop, After Effects ● Keywords: Prompt-based workflow, AI-enhanced concepting, hybrid visual storytelling, experimental design, physical scenography

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Exhibition "40 years after the coup"

Exhibition at the San Martín Cultural Center - Buenos Aires - Argentina. Design chosen by the Faculty of Architecture, Design and Urbanism (FADU). 40 YEARS AFTER THE COUP - "NO ESTOY TRANQUILO MI AMOR". CCD - Clandestine Detention Centers

Art Direction, Graphic Design, Illustration

Warner Music – Visual Assets & Motion

● Challenge, Process & Solution: Created dynamic content for various music artists under Warner Music. The process involved adapting visual styles to match different artist aesthetics while maintaining coherence with Warner's overarching brand identity. Motion assets were designed with an emphasis on rhythm and visual tempo, mirroring the musical tone of each release. A scalable framework of templates was developed to ensure fast turnaround for digital assets. ● Impact: Delivered high-volume, visually resonant content tailored to diverse artist profiles while upholding brand integrity. ● Tools: Photoshop, Illustrator, After Effects ● Keywords: Scalable content, motion design, entertainment marketing, rhythm-based visuals, artist-specific branding

Art and Editorial - Y dónde están los ladrones?

Worked with Angie in her book doing the cover art of it and the editorial design. What I loved the most was to be able to illustrate her journey from the titles to the maps and even a mini her between paragraphs. With little time we made a beautiful book, putting all the essence and message in the designs! The cover was a lovely success! More about the book and her! https://titinroundtheworld.com/donde-estan-los-terroristas-libro/ https://www.instagram.com/titinroundtheworld/

Porsche LATAM – Art Direction

● Challenge, Process & Solution: Directed visual content for Porsche LATAM’s social campaigns, including the Taycan launch. Initial stages involved in-depth research of Porsche’s regional accounts and competitor benchmarks to identify gaps and opportunities. Developed a regionalized content strategy and toolkit deck to enhance visual cohesion and performance. Collaborated closely with the team to pitch new creative directions aligned with Porsche’s premium branding. ● Impact: Elevated visual quality across regional channels, contributing to stronger digital presence and storytelling alignment. ● Tools: Photoshop, Illustrator, After Effects ● Keywords: Regional branding, content strategy, luxury automotive, design research, creative toolkit

Traffic (Series)

● Challenge, Process & Solution: Expanded the Traffic universe into a modular storytelling system. Like Act I, the process involved photographing object-based compositions from physical sets, curated to reflect a shared thematic tone. Prompt-based workflows using ChatGPT and Claude supported consistent narrative framing and conceptual clarity across the series. Visual development and layout exploration were done via Midjourney and finalized using Photoshop and After Effects, allowing the series to scale while maintaining a cohesive visual language. ● Impact: Established a scalable narrative framework across multiple acts through physical-digital integration and modular creative logic. ● Tools: ChatGPT, Claude, Midjourney, Photoshop, After Effects ● Keywords: Modular storytelling, prompt-based design, AI-enhanced concepting, narrative systems, physical-digital workflow

Editorial – UN Migration

● Challenge, Process & Solution: Designed campaign visuals and educational materials focused on migration, rights, and diversity. The creative process included research into inclusive communication, co-creation with institutional stakeholders, and attention to accessibility in layout and typography. Static and motion assets were developed to support public awareness goals. ● Impact: Amplified the narrative impact of institutional campaigns through accessible, diversity-conscious design. ● Tools: Illustrator, Photoshop, After Effects ● Keywords: Inclusive design, accessibility, institutional campaigns, diversity communication, social impact design

Appbar – Brand Identity System

● Challenge, Process & Solution: Designed a flexible identity system for a creative collective. The process began with concept exploration and brainstorming in Miro to define the brand’s core direction. Using Figma, a scalable visual logic was built around grids, typography hierarchies, and compositional modules to ensure visual consistency across digital and physical touchpoints. ● Impact: Strengthened the brand’s adaptability and coherence across formats through modular, system-first design thinking. ● Tools: Figma, Illustrator, Miro ● Keywords: Modular identity, scalable design, brand systems, visual architecture, strategic design thinking

Morphological & Abstract photos, where you can see the record of a particular object and its textures and patterns. Creating a rhythm and visual story.

Art Direction, Photography

Penguin Random House Grupo Editorial – Launch Campaigns

● Challenge, Process & Solution: Created visual campaigns for new book launches across digital platforms. Collaborated with editorial and marketing teams, starting with script analysis and the development of moodboards and storyboards to align on aesthetic and tone. Produced animations, trailers, and social assets to translate literary concepts into engaging multimedia storytelling. ● Impact: Boosted engagement and visibility for editorial content through compelling narrative-driven visuals. ● Tools: Illustrator, After Effects, Photoshop ● Keywords: Editorial storytelling, multimedia design, storyboard development, cross-functional collaboration, narrative visual design

Porsche Taycan Campaign Launch

Together with my copywriter partner Dana Franco, we work hand in hand on all Porsche projects. In this presentation we have selected the assets that best represent our work on the Porsche Taycan launch campaign. Here our goal was to focus on the main features of the Taycan which were: luxurious, modern and electric. That's why the concept was "Soul Electrified". We always emphasize from the visuals and copywriting that the car has a soul, is majestic, unique, with character and personality. And thus create engagement with the audience, so that they participate in the launch and are alert at every minute. A lot of focus on transmitting a futuristic aesthetic that leads us to create minimalist but concrete and effective assets. Also something not minor, we were very careful to visually show fine characteristic details of the car to highlight the personality.

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