Porsche / Social Media Toolkit

Together with my copywriter partner Dana Franco, we work hand in hand on all Porsche projects. In this presentation we have selected the assets that best represent our work. Our goal was to enhance and embrace the brand by creating a large number of assets that Porsche's 24 markets required. In my role as art director, I focused on visual aesthetics, while my copywriting counterpart expertly wielded words to convey our brand message. We were not mere content creators; we were concept architects, constantly coming up with solutions to any creative challenges that arose and always having room to create new ideas. Our main goal was to maintain the integrity of the Porsche brand in every piece we produced and to always bring something new to the table. Our collaboration was based on a commitment to craft and precision, ensuring that each item was not only an accurate reflection of the brand, but also a persuasive communication tool in diverse markets.