Porsche LATAM – Art Direction

● Challenge, Process & Solution: Directed visual content for Porsche LATAM’s social campaigns, including the Taycan launch. Initial stages involved in-depth research of Porsche’s regional accounts and competitor benchmarks to identify gaps and opportunities. Developed a regionalized content strategy and toolkit deck to enhance visual cohesion and performance. Collaborated closely with the team to pitch new creative directions aligned with Porsche’s premium branding. ● Impact: Elevated visual quality across regional channels, contributing to stronger digital presence and storytelling alignment. ● Tools: Photoshop, Illustrator, After Effects ● Keywords: Regional branding, content strategy, luxury automotive, design research, creative toolkit