Porsche Taycan Campaign Launch

Together with my copywriter partner Dana Franco, we work hand in hand on all Porsche projects. In this presentation we have selected the assets that best represent our work on the Porsche Taycan launch campaign. Here our goal was to focus on the main features of the Taycan which were: luxurious, modern and electric. That's why the concept was "Soul Electrified". We always emphasize from the visuals and copywriting that the car has a soul, is majestic, unique, with character and personality. And thus create engagement with the audience, so that they participate in the launch and are alert at every minute. A lot of focus on transmitting a futuristic aesthetic that leads us to create minimalist but concrete and effective assets. Also something not minor, we were very careful to visually show fine characteristic details of the car to highlight the personality.