Penguin Random House Grupo Editorial – Launch Campaigns

● Challenge, Process & Solution: Created visual campaigns for new book launches across digital platforms. Collaborated with editorial and marketing teams, starting with script analysis and the development of moodboards and storyboards to align on aesthetic and tone. Produced animations, trailers, and social assets to translate literary concepts into engaging multimedia storytelling. ● Impact: Boosted engagement and visibility for editorial content through compelling narrative-driven visuals. ● Tools: Illustrator, After Effects, Photoshop ● Keywords: Editorial storytelling, multimedia design, storyboard development, cross-functional collaboration, narrative visual design

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